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ART/ARCHITECTURE – Dieter Rams
Key Facts In This Video
When Dieter Rams joined Braun, it was a medium-sized radio manufacturer. It grew to become a global titan of consumer goods. 00:33
The on/off switch on the PC3-SV radio is integrated into the volume control, in a perfect example of Rams's goals of simplicity. 01:25
Rams believed that an object should be so easy to encounter for the first time that you would need no instruction manuals. 02:58