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ART/ARCHITECTURE – Dieter Rams

Key Facts In This Video

  1. When Dieter Rams joined Braun, it was a medium-sized radio manufacturer. It grew to become a global titan of consumer goods. 00:33

  2. The on/off switch on the PC3-SV radio is integrated into the volume control, in a perfect example of Rams's goals of simplicity. 01:25

  3. Rams believed that an object should be so easy to encounter for the first time that you would need no instruction manuals. 02:58

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