In Olympic events, the gold, silver, and bronze medal goes to the athlete that did the best, the second best, and the third best, respectively. You'd expect, then, that the bronze, silver, and gold medalist would feel happy, happier, and happiest, right? Strangely, that's not the case. The athlete who wins bronze routinely feels happier than the athlete who wins silver. It all comes down to a quirk of human psychology.