You might not want Google or Facebook or Apple to know where you are, who you're talking to, and what you're spending your money on. But there are two sides to the big data coin: Those same things can also teach us important things about ourselves. According to recent research published in the journal Psychological Science, scientists can suss out certain personality traits from the way people spend their money. In the future, they just might be able to gauge your level of materialism or self-control based on how often you purchase $5 lattes.
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Written by Kelsey Donk August 15, 2019
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