When you hear the word "placebo," you probably think "fake." Placebos are, after all, used as the "sham treatment" to rate the effectiveness of a drug or therapy — if patients respond just as much to the placebo as they do to the drug, it usually means the drug doesn't work. But that's not entirely true. Thanks to your own expectations, placebos often create real biological effects, and if you've got the right genes, you might feel those effects more strongly than others do.
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Written by Ashley Hamer May 29, 2018
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