Radio jingles are just the worst. Hours, days, maybe even years after hearing that catchy "free credit report dot com!" melody, it seems to haunt your dreams. It doesn't even matter if you like the tune or not. That's by design — jingle writers know exactly how to keep their melody running through your mind. It comes down to a psychological phenomenon called the Zeigarnik effect.
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Written by Annie Hartman July 24, 2018
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