Social Behavior

Why Bans And Warnings Always Backfire

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Which is more intriguing: a documentary TV show, or a documentary TV show that starts with a warning of "Viewer Discretion Advised"? Chances are, it's the show with the warning. Same goes for reading books that have been banned—people can't seem to resist doing the things they're warned not to. But why? Explore the science behind our urge to break rules in the video below.

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