Somewhere along the line, our brains started translating "natural" labels on packaged food products to mean "healthy." Unfortunately, that's not entirely accurate. The FDA does not define the term "natural" or "all-natural" on food packaging, meaning food manufacturers can throw it around as they see fit. This is news to many consumers, as 62% of shoppers admit to seeking out foods labeled "natural" when they go grocery shopping, according to Consumer Reports magazine.
In the past few years, there have been more than 100 lawsuits over the way the word "natural" was being used on food packaging. The majority of consumers believe that natural foods are produced without GMOs, hormones, pesticides, or artificial ingredients. Not so much. Considering its current lack of regulation, "natural" is simply a marketing tool, and it seems to be working. Watch the video below for more on Consumer Reports' eye-opening study on this misleading label.