If you've ever tasted banana-flavored Laffy Taffy, you know the disappointment of artificial flavors. They're pungent and overly simple, and often taste nothing like what they claim to be. The most popular form of artificial banana flavor is a molecule called isoamyl acetate. Natural banana flavor, on the other hand, is a molecule called — wait for it — isoamyl acetate. Chemically, they're the exact same thing. They taste the same, too. From flavoring to preservatives, the difference between natural and artificial ingredients in your food mostly comes down to marketing.
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Written by Ashley Hamer September 21, 2017
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