Getting food delivered to your house is easy: you just give the delivery driver your street address. But what would you do if you were hiking in the wilderness and needed paramedics? More importantly, what would you do if you were one of the billions worldwide with no postal address? Addresses only go so far. That's why geocoding companies like What3words are trying to take the address high tech. How? By creating a unique name for every square of the global grid.
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