Chances are great that everything you've ever heard of you know because of marketing. From Coca-Cola's original platform as a "brain tonic" to the menus stapled to your take-out bag, businesses have tried to connect people to their brands for centuries. In the U.S., more than 90 percent of mass media is controlled by six major corporations (and some really good marketing departments); even if we don't know we're consuming it, effective marketing strategies fill our lives constantly.
What exactly does it take to showcase a brand? How important is SEO in today's digital age? What should a marketing strategy's primary goal be? Check out these videos as some of the best in the business share their insight on how businesses make their way into the hearts, minds and wallets of their target audience.