Acknowledgement and discussion of ASMR (Autonomous Sensory Meridian Response) is a relatively new phenomenon, given life by the internet and YouTube in particular. Those who experience the sensation describe it as a pleasant tingling that typically begins on the scalp. It can then spread down the neck and spine, and even reach the backs of the limbs. It is often accompanied by a feeling of deep relaxation. YouTube creators who try to elicit ASMR in viewers will do so by displaying a variety of triggers, the most common of which seems to be whispering. Other sound triggers include the noise of pages turning, scissors clipping, or nails drumming on a surface. Some ASMR videos involve the portrayal of a task that centers on personal attention, such as cutting the viewer's hair or administering an eye exam. Bob Ross videos are also a popular go-to for those hoping to feel this kind of low-grade euphoria. The ASMR community stresses that, though "braingasm" and "brain orgasm" have been used to sum up the sensation, there is nothing innately sexual or fetishistic about it.
What Is ASMR, And Why Does It Make You Tingle?
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Key Facts In This Video
ASMR stands for autonomous sensory meridian response, and is described as a satisfying tingle that begins at the top of one's head. 00:18
Some common ASMR triggers include crinkling noises, whispering, and someone completing a task that involves personal attention, such as cutting hair. 01:28
Online video creators who attempt to trigger ASMR are sometimes called evokers, and they tend to be young women. 02:32