What Is ASMR, And Why Does It Make You Tingle?

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Acknowledgement and discussion of ASMR (Autonomous Sensory Meridian Response) is a relatively new phenomenon, given life by the internet and YouTube in particular. Those who experience the sensation describe it as a pleasant tingling that typically begins on the scalp. It can then spread down the neck and spine, and even reach the backs of the limbs. It is often accompanied by a feeling of deep relaxation. YouTube creators who try to elicit ASMR in viewers will do so by displaying a variety of triggers, the most common of which seems to be whispering. Other sound triggers include the noise of pages turning, scissors clipping, or nails drumming on a surface. Some ASMR videos involve the portrayal of a task that centers on personal attention, such as cutting the viewer's hair or administering an eye exam. Bob Ross videos are also a popular go-to for those hoping to feel this kind of low-grade euphoria. The ASMR community stresses that, though "braingasm" and "brain orgasm" have been used to sum up the sensation, there is nothing innately sexual or fetishistic about it.

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Key Facts In This Video

  1. ASMR stands for autonomous sensory meridian response, and is described as a satisfying tingle that begins at the top of one's head. 00:18

  2. Some common ASMR triggers include crinkling noises, whispering, and someone completing a task that involves personal attention, such as cutting hair. 01:28

  3. Online video creators who attempt to trigger ASMR are sometimes called evokers, and they tend to be young women. 02:32

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