It's the color that has sold billions upon billions of tubes of lipstick, is most closely associated with Valentine's Day, and has even been canonized as the ultimate color of beauty in one of the top pop songs of the 1980s. Is it any wonder that, as a recent study at the University of Zurich has shown, wearing red makes people view themselves as hotter, and makes others perceive them as sexier too?
Red is Hot, Blue is Not
Is it Real Attraction, or Just Sex?
How to Become More Attractive
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Written by Curiosity Staff July 14, 2017
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