According to the old adage, creativity is "99 percent perspiration and 1 percent inspiration." Modern science disagrees. Psychologists break creativity into more distinct stages that move you from a subconscious swirl of ideas to a well-honed pitch. Effective creativity requires mastering each phase of this brainstorming process separately, and Walt Disney had a system that can show you exactly how.
Three Different Rooms for Three Different Walts
1. The Dreamer
2. The Realist
Written by Jessica Stillman October 25, 2019
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