There's an effective way to unlock creative potential, research finds. Employers should incentivize workers to produce an abundance of ideas — even mediocre ones — and then have them step away from the project for an "incubation period."
"Even when you're doing something else, your subconscious mind works in the background. Then, all of a sudden, you may get this epiphany," says study coauthor Steven Kachelmeier, chair in accounting at the McCombs School of Business at the University of Texas at Austin. "It happens to all of us."