If you were given two different creative tasks, you might think it would be best to work on one until you either finish or "hit a wall," work on the other one until the same point, and then head back to the first one if it needs finishing. However, according to a 2017 study from Columbia Business School, that's not the case. Instead, it's better to schedule when you switch tasks — even if you feel like you haven't hit a wall yet — to be the most creative you.
The New Switcheroo
Related Video: The Neuroscience of Creativity
One Task, Two Tasks, Red Task, Blue Task
Written by Mike Epifani May 24, 2017
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