In 1962, the Hawaiian Fashion Guild pushed to make the now-iconic Aloha shirt an acceptable piece of business attire. They were looking for a way to sell shirts, and made the argument that the Hawaiian climate made wearing regular business attire uncomfortable. As part of what they called "operation liberation," the Hawaiian Fashion Guild sent an Aloha shirt to every member of the Hawaiian Senate and House of Representatives, and lobbied for them to encourage Hawaiian citizens to wear the shirt every Friday. This sparked "Aloha Fridays." As years passed, it was not uncommon for Hawaiians to wear Aloha shirts whenever they felt like it, not just on Fridays.
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In 1962, the Hawaiian Fashion Guild pushed to make the now-iconic Aloha shirt an acceptable piece of business attire. 00:36
"Aloha Fridays" in Hawaii, where employees wore Hawaiian shirts, inspired the idea of casual Fridays in other parts of the world. 05:02
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