One would hardly think ordering that double-bacon, super-cheesy chili-burger would have anything to do with altruism, but according to researchers, that's exactly what it is — if your buddy orders first, anyway. See, when a friend of yours orders something unhealthy at the counter, it is much more likely that you'll follow suit, according to a study published last year at Seoul National University. The researchers even concluded that your motivation for this isn't gluttony or laziness or even a desire for your friend to approve of what you order. Instead, they found that empathy was the primary motivator. The researchers even assigned a name to this phenomenon: altruistic indulgence.
I'll Have What She's Having
Goodness or Gluttony?
Written by Brian VanHooker May 1, 2019
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