ASMR videos are the biggest thing on YouTube that you may have never heard of. How big? There are more searches for "ASMR" on the video site than there are for "cats." Cats! And you'll find huge communities of ASMR enthusiasts on the ASMR subreddit and other social media sites. So how did something called "autonomous sensory meridian response" get so big? It's all in how it makes its targets feel — and science says that could come with tangible health benefits.
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Written by Cody Gough July 22, 2018
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