The Science of Speech In The 2016 U.S. Presidential Election

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Many things affect a Presidential candidate's success in the debates. One characteristic that may go under the radar, however, is not what they say, but how they speak. Check out the videos below to get a better understanding of the accidental quirks and purposeful techniques that characterize each candidate's speaking style during the 2016 U.S. presidential election.

Donald Trump's Unusual Speaking Style

Trump may answer questions unlike any other candidate in history.

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Key Facts In This Video

  1. As a lifelong salesman, Donald Trump concentrates his language on "selling a feeling." 01:15

  2. The Flesch-Kincaid reading test determines the grade level ranking of text. 02:54

  3. Donald Trump has a language technique of ending sentences with strong, punchy words. 04:07

Why Do People Dislike Hillary's Voice?

There's real science behind the phenomenon.

The Evolution of Presidential Debates

Watch how the U.S. presidential debates have changed over time.

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