Which would you choose: 60 seconds of pain or 60 seconds of pain followed by 30 seconds of mild discomfort? Although the first option sounds like the winner, if you experienced them both, you'd be surprised how much better the second option feels. That's thanks to the peak-end rule: the fact that you judge experiences not on how they feel overall, but on how they end.
The Lengths You'll Go for a Pleasant End
How to Use This to Your Advantage
Written by Ashley Hamer February 7, 2017
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