If anything rings a bell about the name Ivan Pavlov, it's got to be drooling dogs and bells. Well, we hate to break it to you, but the single fact you've retained from Psychology 101 about the iconic scientist isn't even accurate. Oh, and putting a lesson about Pavlov's dogs in a psychology class? That's not entirely right either.
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Key Facts In This Video
Ivan Pavlov discovered that animals are capable of associative learning, which is the linking of events, behaviors, or stimuli via conditioning. 01:59
In one famous conditioning experiment, John B. Watson conditioned a small child ("Little Albert") to fear a white rat. 04:46
Negative reinforcement is not the same as punishment. 08:33
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