Millennials do more than post hashtagged selfies online. Take note, marketers: The millennial's purchasing power is undeniably strong, and, according to Forbes, growing fast.
But understanding Gen Y is another story. Many studies have attempted to permeate the minds of millennials, to dissect the way they communicate, view others and spend cash. Mashable concludes that millennials trust user-generated content 50% more than other media, for example. Keep learning about this hot-button topic and get the story on this populous, powerful demographic.