The pharmaceutical industry spends a lot of money on getting doctors and patients to buy their products. Americans are probably most familiar with those TV and radio commercials that end with the long list of side effects narrated in super-speed, but may not realize that their doctors are getting their own special brand of marketing, too. If that sounds suspect, it should. Two studies from the U.S. and Canada show that the drugs that pharma companies spend the most time promoting to doctors have the least therapeutic value.
All The Better To Sell You With, My Dear
The Greater Good
Marketing to Doctors
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