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Key Facts In This Video
Architect Vitor Gruen invented the shopping mall as a city center for suburban sprawl. His utopian vision never quite came to fruition. 00:03
The Gruen Transfer is the few minutes after you walk into a store where the stimulus confuses your brain and hypnotizes you into buying more. 01:08
Economic downturns and the rise of the internet are causing malls to shut down and new developments to pop up that are closer to his original vision. 01:48