Words have power. Don't believe us? Answer us this: Which is worse, getting dumped or breaking up? Which product is better, one that's 95 percent effective, or one that has a 5 percent failure rate? Which is more dangerous, global warming or climate change? The words you choose affect a statement's framing, and that can have big effects on how you make decisions.
Six of One, Half Dozen of the Other
Framing in Action
How the Framing Effect Works
Partner content from The Great Courses Plus
Written by Ashley Hamer January 31, 2018
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