Words have power. Don't believe us? Answer us this: Which is worse, getting dumped or breaking up? Which product is better, one that's 95 percent effective, or one that has a 5 percent failure rate? Which is more dangerous, global warming or climate change? The words you choose affect a statement's framing, and that can have big effects on how you make decisions.
Six of One, Half Dozen of the Other
Framing in Action
How the Framing Effect Works
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Written by Ashley Hamer January 31, 2018
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