The Company Behind Michelin Stars Is Also Behind Michelin Tires
Have you ever wondered why the coveted culinary honor known as the Michelin Star has the same name as a tire manufacturer? It's because they're the same company. In 1889, brothers André and Édouard Michelin took over a rubber factory and soon began creating tires for a brand new vehicle known as the automobile. In 1900, the brothers decided to publish a travel guide in hopes that it would get more automobiles on the road, and therefore more tires on those automobiles. Though the Michelin Guide was first limited to France, it soon spread to other countries, and in 1926 it expanded from listing only hotels, mechanics, and gasoline vendors—which at the time were usually pharmacies—to include fine dining establishments. Five years after that, it introduced the infamous Michelin Star system that today makes or breaks restaurants in 25 countries across the world. Learn more about the history of the Michelin Guide and the vehicles it guided with the videos below.
What Is The Michelin Guide?
Why are restaurants so keen to appear in its pages?
What It Takes To Make It In A Michelin-Starred Restaurant
Follow one chef's journey.
The History Of The Car
The popularity of the Michelin Guide expanded in lock-step with that of the automobile.
from IT'S HISTORY