You've definitely seen a mob mentality at play at some point in your life. (Why does everyone love kale now? Wasn't it once an inedible garnish?) But this bandwagon effect is bigger than your friends suddenly becoming Chicago Cubs fans after the 2016 World Series — it's a psychological phenomenon that's at play in everything from fashion trends to investment decisions.
We're With Them
Written by Ashley Hamer May 23, 2017
Wake up with the smartest email in your inbox.
Our Best Articles Daily