You've definitely seen a mob mentality at work at some point in your life. (Why does everyone love kale now? Wasn't it once an inedible garnish?) But this bandwagon effect is bigger than your friends suddenly becoming Chicago Cubs fans after the 2016 World Series—it's a psychological phenomenon that's at play in everything from fashion trends to investment decisions.
We're With Them
Watch And Learn: Our Favorite Content About Psychological Effects
Crash Course: Social Influence
Ashley HamerMay 23, 2017
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