Food & Culture

The 2018 Pantone Color of the Year is Ultra Violet

As we look toward the new year, what is it that we should be looking for? According to the world authority on color, we should get ready to see a lot of purple in 2018. The Pantone Color Institute has spoken, and it said "ultra violet."

Purple Reign

Pantone is famous for creating a universal language for color. Today, it organizes nearly 5,000 hues into a comprehensive system for print, packaging, and pretty much anything else you can imagine. The Pantone Color Institute is a consulting service within Pantone that, according to the website, "forecasts global color trends and advises companies on color in brand identity and product development, for the application and integration of color as a strategic asset." Every year since 2000, the Pantone Color Institute has unveiled a new color set to dominate the visual world for 365 days. "The Pantone Color of the Year has come to mean so much more than 'what's trending' in the world of design; it's truly a reflection of what's needed in our world today," Laurie Pressman, Vice President of the Pantone Color Institute, says on Pantone's website.

In 2018, that color is the "dramatically provocative and thoughtful purple shade" PANTONE 18-3838 Ultra Violet. According to Pantone, this purple shade was chosen because it "communicates originality, ingenuity, and visionary thinking that points us toward the future" and "suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now."

Pick a Color, Any Color

Who comes up with this stuff?! According to Quartz, it takes a "a top secret cabal of experts." In 2014, Eiseman told Glamour that many things go into consideration for choosing the special hue: color trends in new art, fashion, films, and cars all play a role. Once it's chosen, the big reveal takes place. Months before the big color drop, Pantone collaborates with brands to unleash an avalanche of products in the hue they've chosen.

The Ghost Of Colors Past

Here are some of the past Pantone colors of the year. Look familiar?

2017: Greenery

2016: Rose quartz and serenity

2015: Marsala

2014: Radiant orchid

2013: Emerald

2012: Tangerine tango

2011: Honeysuckle

2010: Turquoise

Inside the Pantone Color factory

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Written by Joanie Faletto December 7, 2017