In 2012, researchers at Northwestern University set out to determine how much the clothes you wear impact the way you think. They randomly assigned subjects to wear either a white lab coat or street clothes, then tested what's known as "selective attention" with a test that challenged them to notice incongruities, such as when the word "red" appears in the color green. Those who wore the lab coat made around half as many errors as those in their street clothes.
How Your Clothes Affect The Way You Think
Hear about the many studies looking at enclothed cognition.
Why Don't Men Wear Bright Colors?
The males of the animal kingdom do it. Why don't the males of the human species?
Written by Curiosity Staff September 30, 2016
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