Imagine a world where movie ticket sales are at their all-time low during the summer months. With the modern cultural phenomenon of summer movie season, that idea sounds downright alien, but it was a fact of life for film companies in the 1920s. Movie theaters were the last place you wanted to be when temperatures rose — but that all changed with the invention of the air conditioner.
A Hot History
Sweaty Bodies Everywhere
Heat, Meet Cold
Written by Ashley Hamer June 15, 2018
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