You didn't realize you hated your old couch until the exact moment you laid your eyes on an on-trend, blush-hued loveseat from a fancy furniture store's website. Sure, it's more than half your rent, and that trip to Mexico will have to be put on hold, but it's beautiful. You deserve it. Your excitement grows as you quickly confirm your purchase. Then, a strange thing happens...the couch takes forever to ship, making you a bit impatient. When it finally ships, you have to take time off work and wait for the dang thing to be delivered. You actually said no to a vacation for this?! According to Matthew Killingsworth, Thomas Gilovich, and Amit Kumar's 2014 study in the journal Psychological Science, that was a mistake.
Related: Does Money Buy Happiness?
As The Atlantic puts it, the emotion you feel while waiting for a material good, such as your trendy couch, to arrive is more likely to be impatience than excited anticipation. Plus, people get what's called a "hedonic adaptation," where things we're constantly exposed to just become background noise. How long will it take before your excitement over that new couch turns into the same hum-drum feeling you had for your old one?
That's all well and good, but experiences are fleeting too, aren't they? Yes, but not in the psychological sense. People feel more joy before, during, and long after an experience. This study claims that, unlike the impatience of waiting for your couch, waiting for a trip to Mexico with your friends would've been pleasant and exciting. Upon your return, the trip would give you a sense of nostalgia, with no risk of it disappearing into the background of your other daily thoughts. You know what you're getting when you purchase a couch—and it gets old—whereas the outcome of a vacation is somewhat mysterious. Not to mention, it's much more fun to hear stories about a crazy trip to Mexico than to hear about your velvet couch. (Just saying.)