For many people, there are few things more rewarding than crossing an item off a checklist. But what if the checklist is about your dream partner? And what if the checklist is wrong?
"Relationshopping" is when you hunt for the perfect partner as if people were products. Online dating, now used by almost 40 percent of Americans who are "single and looking," might be normalizing this tendency. Often aided by search filters, potential daters seek the perfect combination of attributes rather than focusing on the experience of being with a person.