You probably know the feeling: you should go to the gym, but you want to binge-watch the latest series on Netflix. You should save money for that vacation next month, but you want a new pair of shoes. You should be getting work done, but you want to read this fascinating article on Curiosity. For many of us, the wants usually win out over the shoulds. But what if you could use the wants to make you accomplish the shoulds?
Carrot and Stick
Temptation Bundling in Action
Hear Katherine Milkman explain her fascinating study.
Written by Ashley Hamer February 15, 2018
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