Pink Wasn't Always A "Girly" Color

Excited for the August 21 eclipse? Visit our Eclipse 2017 page to explore the science, history, and myths of the event. The Curiosity team will be viewing the eclipse alongside NASA in Carbondale, Illinois. Follow us on Facebook for live videos, trivia, and interviews on the big day.

Before World War II, the color pink wasn't closely tied to femininity any more than the color blue. But as Mamie Eisenhower began to flaunt her pink outfits in the 1950s, many of America's women followed suit. Pink came to represent demureness and domesticity, rising in popularity as the color of choice for kitchens and bathrooms. But soon, some women—such as race car driver Donna Mae Mims—chose to embrace pink without its traditionalist connotations.

Share the knowledge!

Key Facts In This Video

  1. In 1953, at Eisenhower's inauguration, Mamie Eisenhower advertised her love of pink with a showy pink gown. 00:45

  2. The musical "Funny Face" speaks to the 1950s trend of women wearing pink with its song, "Think Pink." 01:33

  3. Champion race car driver Donna Mae Mims demonstrated that the color pink didn't need to represent traditionalism. 02:36

If you liked this you'll love our podcast! Check it out on iTunes, Stitcher, Google Play Music, SoundCloud, search 'curiosity' on your favorite podcast app or add the RSS Feed URL.