Before World War II, the color pink wasn't closely tied to femininity any more than the color blue. But as Mamie Eisenhower began to flaunt her pink outfits in the 1950s, many of America's women followed suit. Pink came to represent demureness and domesticity, rising in popularity as the color of choice for kitchens and bathrooms. But soon, some women—such as race car driver Donna Mae Mims—chose to embrace pink without its traditionalist connotations.
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Key Facts In This Video
In 1953, at Eisenhower's inauguration, Mamie Eisenhower advertised her love of pink with a showy pink gown. 00:45
The musical "Funny Face" speaks to the 1950s trend of women wearing pink with its song, "Think Pink." 01:33
Champion race car driver Donna Mae Mims demonstrated that the color pink didn't need to represent traditionalism. 02:36