Kids generally hate coffee, but somewhere along the line, most of us learn to love it. Same goes for dark chocolate. And IPAs have been the reigning monarchs of the craft beer world since the early 2000s, despite the fact that it's much cheaper to simply chew on a pinecone wrapped in a dirty sock. Still, some people clearly appreciate the flavor. And thanks to the SPIT Lab, we know exactly why. Spoiler alert: There's a pretty big clue in the name of the research facility.
Related: How Taste Works
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SPIT Shines a Light on Taste
Written by Reuben Westmaas November 14, 2018
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