Have you ever learned a new word, only to find it in the news the next day, or in your group chat minutes later? Have you ever found yourself saying, "Weird! I just heard about that thing?" It's not just you. It's an experience that's so common, it has not one, but two names: the frequency illusion and (our personal favorite) the Baader-Meinhof phenomenon.
Introducing the Frequency Illusion
Now Appearing Everywhere
Written by Kelsey Donk July 8, 2019
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