By now, even the most ardent skeptics admit that climate change is real, even if some doubt it's caused by humans. (To be clear, at least 97 percent of climate scientists agree that the most likely cause of global warming is human activity.) It's becoming more common to hear people talk about eating less beef and buying electric cars, and more houses are sporting rooftop solar panels. But as an individual, it's easy to feel helpless — in the face of such a huge problem, what can one person do? The answer, according to a study published last month in PLOS, is "plenty." And you can start with some well-meaning peer pressure.
If Your Friends All Warmed the Planet, Would You?
An Epidemic of Good Behavior
Written by Ashley Hamer July 3, 2019
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