Studies show that humblebragging, that very specific type of boast that is couched in false modesty, doesn't work. People find humblebraggers insincere and just plain annoying, and are less impressed by an achievement than if that person simply bragged about it.
Why It Matters
Why People Should Know
Editors' Picks: Our Favorite Videos About Showing Off
The Science of Bragging
It starts as young as 9 months old.
Key Facts In This Video
30-40% of our daily speech is about ourselves. 00:32
Studies show people choose cities to live in and professions that sound similar to their names. 01:09
Talking about ourselves activates the brain's rewards system. 01:57
Josh Ritter on Self Promotion
The singer and author on how to promote accomplishments without seeming boastful.
Why Do We Overshare On Social Media?
Neil deGrasse Tyson digs in.
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