Let's say you and your friend are sitting down to watch TV. You're kind of in the mood for something serious, but when your friend turns the TV on, its set on "Bob's Burgers." "Hm, I wanted something more dramatic," you say, and your friend agrees. "That sounds good. This show is kinda dramatic sometimes, though." You reply, "I guess so. I liked the one where Louise dreamt that all her toys came to life." "Yeah!," your friend says. "That was great. Super relatable, and the music was good, too. Let's watch this!" "Sure," you say, trying to shake the feeling that you just got played. Well, guess what: you were just a victim of the Amplification Hypothesis.
Passive Aggressive, Or Just Persuasive?
Countering The Method
11 Secrets of the World's Most Persuasive Speakers
The Most Persuasive Phrases
Share the knowledge!
Written by Reuben Westmaas August 22, 2017
Wake up with the smartest email in your inbox.
Our Best Articles Daily