Every month, tens of thousands of people make the decision to leave behind their 9–5 jobs and set up their own businesses. For some, self-employment has always been a dream. Others are more opportunistic, making the leap because they have spotted a niche market to be exploited, or are made an offer too good to refuse.
Whatever your motivation, you need to make sure you are not mistaking the start line for the finish line. Committing to leaving your old job can be a challenge, as can setting up your new business, but that is just the start. In order to support you, your family and your staff, you need your new business to grow. That means having marketplace awareness, an understanding of changing trends in marketing, real management capabilities and much more.