You might have noticed that the smell of grass and rubber cleats can bring back the memory of childhood soccer games in starker detail than watching a home movie of one of those games. Smells have a stronger link to memory and emotion than any of the other senses, and neuroscience may know the reason why.
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The Ol' Memory Factory
How Smells Trigger Memories
Key Facts In This Video
Memories linked to smells are often stronger and more vivid than those linked to sights or sounds. 00:43
Other senses are routed through the thalamus, which sends them to the necessary processing centers. Smells go directly to an area linked to the memory centers of your brain. 01:19
A 2013 study found that smells are more strongly connected to emotional processing centers than verbal cues are. 01:54
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