You might have noticed that the smell of grass and rubber cleats can bring back the memory of childhood soccer games in starker detail than watching a home movie of one of those games. Smells have a stronger link to memory and emotion than any of the other senses, and neuroscience may know the reason why.
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Key Facts In This Video
Memories linked to smells are often stronger and more vivid than those linked to sights or sounds. 00:43
Other senses are routed through the thalamus, which sends them to the necessary processing centers. Smells go directly to an area linked to the memory centers of your brain. 01:19
A 2013 study found that smells are more strongly connected to emotional processing centers than verbal cues are. 01:54
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