Log onto Netflix, and you'll be presented with a menu of nearly 6,000 titles. Create an OkCupid account, and you'll have the chance to connect with 5 million other active users. Search for a new toothbrush on Amazon, and you'll be bombarded with over 20,000 options, ranging from manual to mechanical, from packs of three to packs of 12.
As someone who is comically indecisive — and who studies stress — I often think about the pressure of making decisions when presented with so many options.
What do we experience, in the moment, when we decide from an abundance of choices? Does it cause us to shut down or does it energize us? Does it make us feel more confident or less confident? Could it have a lasting impact on our health and well-being?