How Did I Get Here: Gert Boyle
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Key Facts In This Video
When Gert's father passed away, her husband Neal took over the business. When he died suddenly, Gert volunteered to take over. 00:39
Within a year, Columbia was essentially bankrupt. 01:06
They refocused and differentiated themselves with the Bugaboo coat and the Tough Mother ad campaign. 01:43
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