Sports

Gatorade's Gx Platform Is Basically A FitBit For Your Water Bottle

News: The Curiosity Podcast is here! Subscribe on iTunes, Stitcher, Google Play Music, SoundCloud and RSS.

From game strategies to team injuries, coaches have a lot to keep tabs on, even before they worry about whether their athletes are hydrating properly. Gatorade may be taking a least one of those things off their plates. Unveiled in 2014 with the Brazilian National Football Team and rolling out to the public soon, their Gx system is designed to customize how each athlete hydrates from every possible angle.

Related: The Average NFL Game Has Only 11 Minutes Of Action

Advertisement

Why we're covering this:

  • We're excited about sports technology and all the new things it can tell us about how our bodies are doing.
  • It shows how far a sports team will go when a game is on the line.

Every Sip You Take

Here's how it works: Athletes slap on a digital sweat patch that works with a Smart Cap and a mobile app to calculate their individual sweat loss, sodium loss, and ideal hydration level. The app uses that information to create an individualized "sweat profile" that helps dictate which of 12 Gatorade Fuel Pods—basically, concentrated, customized sports-drink formulas—they need. The Fuel Pod snaps into a special squeeze bottle, where it breaks open and mixes with water to create a personalized sports drink. The spout contains a microchip and a small turbine that measure how much the athlete drinks and light up LEDs on the cap to show whether he's ahead of or behind his hydration goal. Meanwhile, a check-in station in the locker room uses a digital scale and special software to analyze each athlete's fluid balance.

Related: The Badwater Ultramarathon Is The World's Toughest Foot Race

From Pros To Joes

If this sounds like overkill for your average weekend warrior, that's because it is. There's a reason the system is being tested on pro and collegiate sports teams—including the Boston Celtics, Kansas City Chiefs, and the University of Florida Gators—and not on everyday people like you or me. In high-stakes games between equally matched pro teams, something as small as improper hydration can mean the difference between a win or loss. In that scenario, overkill is what you want.

Related: Murderball Is The Toughest Sport You've Never Heard Of

Even so, Gatorade is planning to unveil a consumer-level Gx system, one that includes the custom pods and smart cap but leaves out the expensive bells and whistles. Maybe one day you'll be able to track your electrolyte balance right along with your steps.

Is there something you're curious about? Send us a note or email us at editors (at) curiosity.com. And follow Curiosity on Facebook, Instagram and Twitter.

Love getting smarter? Sign up to our newsletter and get our best content in your inbox!

Watch And Learn: Our Favorite Content About Sports Technology

Gatorade Leaps Into Digital Market With Smart Water Bottle

Advertisement