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Personal privacy is a battleground in the digital age, with civilian consumers, multi-national corporations, and shadowy government entities all at odds with one another over the proper way to handle personal information. This perennial struggle has returned to the spotlight in 2017 in the wake of terrorist attacks, a tumultuous presidential election, privacy legislation, and a remarkable spike in ransomware attacks across the globe. However, it has also become such a buzz conversation because consumers today have better access than ever to tools that can help keep their personal information private.