From evolution to climate change, there are plenty of scientific topics that have the public embroiled in controversy — even though almost all of the scientific community lands on one side. How is that possible? If the experts agree on something, why doesn't the public listen? It may come down to a phenomenon known as cultural cognition: the tendency for your social identity to shape your beliefs, especially when it comes to controversial ideas.
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Written by Ashley Hamer February 15, 2017
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